University of North Carolina at Chapel Hill
School of Journalism and Mass Communication
B.A. expected May 2011; Public Relations Sequence


Social Media Intern for Howard, Merrell & Partners, Raleigh, NC; January 2011 to Present

-Compile weekly and monthly social media reports on various clients
-Write press releases on behalf of the agency
-Track links from Facebook and Twitter
-Compose messaging for different accounts
-Write blogs for the agency and clients

Director of Student Publicity for Microsoft Live@edu, Chapel Hill, NC; August 2010 to Present

-Oversee publicity and plan social media strategy using a $50,000 budget
-Represent 28,000 students in choosing the service name, domain name and logo
-Coordinate publicity between Information Technology Services and Microsoft
-Work with The Daily Tar Heel to inform students on the e-mail transition

Director of Public Relations for UNC Build a Block, Chapel Hill, NC; July 2010 to Present

-Handle all media relations; secured press coverage in The Chronicle of Higher Education, The News & Observer, The Daily Tar Heel, The Durham Herald-Sun, ABC11, NBC17, WRAL and University Gazette
-Put together media kits for all events
-Write all press releases, media advisories and fact sheets to release to the media; coordinate Tweets and blog schedule

President of Student Government Public Relations Team, UNC-CH; December 2009 to Present

-Work as the point person on all PR campaigns and serve as the representative to media
-Write press releases, editorials and columns on behalf of Student Government
-Publicize events to the student body, faculty and community
-Work for over 50 members of Student Government’s Cabinet to create marketing and PR strategies

Social Media Intern for Ashe Avenue/Koroberi, Chapel Hill, NC; September 2010 to December 2010

-Handle the online presence for the two companies
-Write four blog posts a week and manage both Twitter accounts
-Composed an entire social media strategy for Ashe Avenue to use

Student Publicity Director for ConnectCarolina, UNC-CH; January 2010 to August 2010

-Publicized UNC’s new registration system to 28,000 students
-Worked with a team to create, develop and implement a publicity plan
-Created and maintained a Facebook page with approximately 1,800 members
-Worked with The Daily Tar Heel to generate press coverage
-Wrote, directed and produced a commercial advertising ConnectCarolina

Intern at 919 Marketing, Holly Springs, NC; November 2009 to May 2010

-Wrote press releases for Templetouch thermometers and Know Your Number Healthscore
-Used Cision to contact news organizations about clients
-Designed and wrote press kits for clients
-Managed the Templetouch thermometer Twitter page

Leadership & Other:

Director of Special Events- Public Relations Student Society of America; April 2010 to Present
Server- Top of the Hill Restaurant and Brewery; March 2010 to Present
Receptionist- Hogue, Hill, Jones, Nash and Lynch, LLP; January 2008 to March 2009


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